Such personal data may be used for the purposes of enhancing the user experience in the Website, as well as for the purposes of carrying out statistical evaluations, building databases and market research, without disclosing the user’s identity. Following anonymization, OBSS may use usage and transaction data for statistical evaluations, performance evaluations, marketing campaigns of OBSS and its partners, annual reports and suchlike and, retain, process or deliver such data to its partners for the required time period for accomplishing said aims.
OBSS may disclose the aforementioned information to third parties in the event that:
- A competent administrative or judicial authority requires information regarding the users for the execution of a research or investigation in accordance with the applicable legislation.
- Providing information is necessary for the protection of users’ rights or security.
OBSS may identify the IP addresses of users and use these IP addresses where necessary, in order to define system based problems and immediately resolve problems that may arise in the Website. IP addresses may also be used for describing the users generally, and for collecting comprehensive demographic information.
OBSS shall be entitled to transfer the data, for abovementioned purposes, to the servers (such servers may belong to OBSS, its affiliations or subcontractors) anywhere in the world, rather than a user’s country of residence.
Providing links from the Website to other websites or applications is possible and OBSS shall not be responsible for the confidentiality practices and contents of such websites and applications.